OK, quit fooling around. Where's the real logo?

Bahahahaha! Really? A conference with more money than anyone knows what to do with, a world of resources at their fingertips, and THIS is the logo they come up with?

There's nothing to it. The number 10 cleverly tucked away, OK, but no nod to the fact that there are 12 teams in the actual conference. Dull. Uninspired. Awful.

(And I think our ideas were better.)

And the division names? "Leaders" and "Legends"? COME ON. How pretentious is that? Why not just go with "We take ourselves" for one and "Too seriously" for the other.

Besides that, the names are a perpetual set up for the inevitable jokes as soon as some idiot football player or basketball player is arrested.

"Yeah, he was a leader alright; a leader in the blood alcohol content division! HA!"

"Legend? Yes, I remember the legend of the disappearing store merchandise."

And on and on and on. I suppose just going with East and West was too obvious a choice? OK, with Wisconsin in the "East," maybe they didn't like that. How about a nod to actual legends of the Big Ten? Wooden and Schembechler divisions? Where's the imagination!?

Terrible.