Tuesday, February 27, 2007

Quote of the Day, re: Tailwind [whoooosh]

Two fun quotes from an article on Brandi Chastain, Hope Solo, and Logan Tom's new shoe line...Tailwind [whoooosh].

"This takes the low end to a new extreme."
- Marshal Cohen, chief analyst at NPD Group Inc., talking about the new Tailwind [whoooosh] shoe line. Who knew the low end could be extreme? Aren't we over the whole "extreme" phase? I mean we gave those rugrats the X Games, can't one thing in sports not be EXTREME?

"This is a huge opportunity. ... We needed to have an offense in this space."
- Clare Hamill, president and chief executive of Exeter, a subsidiary of Nike, commenting on the Tailwind [whoooosh] shoe using fancy-schmancy marketing terms that we don't think even she understands. "An offense in this space"? What does that mean? Are they running Phil Jackson's triangle inside shoe stores? Are Tailwind associates running a three-man-weave at your local Buster Brown's?

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