Great Moments in Marketing

Logan Tom is joining forces with soccer's Brandi Chastain and Hope Solo to launch a new line of women's "fashion meets performance" footwear. It's called...Tailwind. [whooooosh]

Ignoring for a moment that Tom is a beach player now and doesn't really need shoes...Tailwind [whoooooosh]. That sounds familiar. Where have we heard that before? Well, a tailwind is what gets you to the East Coast in a plane in under 3 hours...tail..."tailhook," that was the name of that scandal involving women and the Navy...tailwind...

Oh, that's right. "Operation Tailwind" was the name of a covert military incursion into Laos in 1970, one where CNN, in 1998, claimed the U.S. may have used Sarin nerve gas, killing over 100 men, women, and children, an account that was later retracted and found to be dubious.

Sounds like one hell of a shoe.